Jayan Pakshitap alias J. P., a business magnate and head of "J. P. Orbit", is known for taking over companies in a ruthless manner. He sets his sights on Nanda Gopal Chakravarthy's "People Mart" and decides to present it as a birthday gift to his son, Atharva Pakshitap. However, J. P. faces problems from Nanda Gopal's son Anand Chakravarthy, who is also the company's upcoming CEO. He decides to overthrow him and acquire the company.

Swami is a street-smart unemployed man and a doppelganger of Anand, who lives with his family consisting of his father Vasudeva Rao, mother Yashoda, and younger sister Subbu. He tries to find work unsuccessfully and constantly is burdened by Subbu's impending wedding.

Pranavi is Subbu's friend, who meets Swami while planning for Subbu's wedding, where they get attracted to each other. However, Pranavi's father and Chakravarthy's friend, Ramesh Reddy instead arranges a marriage alliance with Anand. Initially, Pranavi is confused upon seeing Anand; whether to choose Swami over Anand and ultimately rejects the proposal, due to which Ramesh sends goons to kill Swami.

At the same time, Atharva and his goons corner Anand to kill him. Pranavi calls Swami for help but later learns that Anand is actually Swami himself. Swami thrashes both Ramesh and Atharva's goons, but gets knocked out by one of them, and is presumed dead. However, Swami survives and fakes his death. Pranavi asks him about living as dual people.

Swami reveals that he met Chakravarthy in his childhood when he and Vasudeva went missing at the local fair, and Chakravarthy tried to locate Swami's parents. However, he instead adopted him as his son. 4 years later, Swami's parents arrived in search of him and Chakravarthy was hesitant to send him back with them. In order to keep both families happy, Swami then assumed dual identities.